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Professional headshot of Caitlin O’Connor smiling in business attire.

Caitlin O'Connor

Brand Storytelling • Creative Problem Solving • Consumer Insights

About

Where strategy meets storytelling.

I’m a Midwest girl who went from Kansas to Arizona and now New York City to build a career in marketing. I’ve always been interested in why people connect with certain brands, ideas, and stories, and I love turning those insights into campaigns and content that feel natural and memorable. Working across corporate, startup, and higher education marketing has taught me how to adapt, simplify complicated problems, and bring both curiosity and creativity to the way I work.

Work

My Work

Selected marketing work showcasing strategy, creativity, and execution.

Free Marketing E-Book

Get my e-book, Marketing Trends That Shaped 2025 & Forward, and learn the strategies shaping the future of marketing.

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