Caitlin O'Connor

Marketing · Design · Strategy

About

Behind every brand is a story waiting to be told.

Hi, I’m Caitlin O’Connor. I am a Marketing Master’s student at the University of Arizona and a Communications Outreach Graduate Assistant. I aspire to grow my career in brand management and digital marketing, helping companies create authentic connections with their audiences.

Contact Me

Work

My Portfolio

Welcome to my portfolio. This selection of projects highlights my work in brand campaigns, case competitions, and professional communications. Each reflects my skills in creative direction, strategy, and content creation.

Low-Impact Dressing: BootinBikinis The Eden & The Bella

I developed the concept and styling for BootinBikinis’ ‘Low-Impact Dressing’ campaign, which launched the Eden and Bella bikinis. Drawing on retro workout glam and wellness themes, I guided the props, poses, and visuals for TikTok and Instagram content.

Miss BootinBikinis USA: BootinBikinis The Red & The Denim

Inspired by classic pageants and Miss Congeniality, this 4th of July campaign launched the Brooke, Saylor, and Rissy bikinis. I developed the concept, styling, and content strategy, showcasing the collection through crowning moments, TikTok trends, and Instagram carousels.

Graduate Assistant Communications Design

As a Communications Graduate Assistant at the University of Arizona Graduate Center, I design branded materials that support student outreach and engagement. My work blends university brand standards with creative visuals to deliver clear, engaging, and impactful communications for graduate students.

BootinBikinis College Ambassador Program

I created BootinBikinis’ first College Ambassador Program to grow brand awareness on college campuses through peer-driven marketing. The program brought the brand to life on campuses and fostered a strong sense of community around it.

Shamrock Farms Case Competition: Roxie's Ranch App Concept

I competed in a case competition where my team created Roxie’s Ranch, a mobile app concept for Shamrock Farms. Inspired by games like Candy Crush, the app engaged customers with QR-code rewards and unlockable flavors. I led the creative direction and designed the customer experience strategy.

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